Privacy Policy
Last Updated: 8/5/26
Balsam Brands Inc. (the "Company") respects your privacy and is committed to protecting it through our compliance with this policy.
This Privacy Policy applies to information we may collect from you or that you may provide when you visit the Website geholiday.com (our "Website"), contact us through our customer service forms or chatbot, request warranty support, or otherwise interact with us in connection with the Website. It describes our practices for collecting, using, maintaining, protecting, and disclosing that information.
Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, or sharing your information with us, you agree to this Privacy Policy. This policy may change from time to time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.
What Information Do We Collect And How Do We Collect It?
If you are a visitor to our Website, we may collect, record and analyze information about how you use our Website. We gather data about the number of visitors and visits, non-precise geo-location data, length of time spent on the site, the sites from which visitors have come, as well as pages and links clicked. Like many websites, we use "cookies" to enhance your experience and gather information about visitors and visits to our Website. Please refer to the "Do We Use Cookies?" section below for information about cookies and how we use them. We may also collect and process any information that you volunteer to us in our Website's forms, chatbot, customer service features, warranty support processes, surveys, or other site features. This information may include your name, email address, phone number, mailing or shipping address, product information, product UPC or model number, proof of purchase, retailer or location of purchase, photos or videos of the product, and the contents of your communications with us. You may, however, visit our Website without providing this information.
If you purchase anything from us in the future - whether on our Website, over the phone, or through other means - we may collect information necessary to process your order, such as billing name, shipping name, billing address, shipping address, phone number(s), email address, payment information, and order details. After you have purchased a product from us or contacted us for support, we may collect sales and service information relating to your purchases, customer service requests, complaints, product recalls, and warranty claims. We may collect this information when you submit a form on our Website, place an order, communicate with our chatbot, or contact customer service. If we later enable product reviews or similar features, we may collect and process reviews that you submit pertaining to our products or services.
We may collect information about you from third party sources that support our business, such as analytics providers, website hosting providers, customer service technology providers, and social media sites or integrations. We may also combine information we already have about you with information we receive from or cross-reference with third parties.
How Do We Use Your Information
We may use the information we collect from you in the following ways:
To provide, operate, personalize, maintain, and improve the Website and its customer service, warranty support, and informational features.
To process customer service requests, warranty claims, product support requests, refunds or replacements where applicable, product recalls, and product-related inquiries.
To communicate with you about your customer service request, warranty claim, product support matter, purchase, safety notice, recall, policy update, or other service-related matter.
If we offer a survey, contest, sweepstakes, promotion, or similar feature, to administer that feature and process information you submit in connection with it.
To inform you of updates to, or changes in, our products, services, warranty support, terms and conditions, and policies, where relevant to your relationship with us or your prior interaction with us.
To evaluate and improve our customer service, warranty support, products, Website, and services, including by requesting feedback about your support experience.
To conduct analysis of our Website's performance and visitor experience.
To screen transactions for fraud, and, if necessary, to decline to do business with you if any of your information has been linked by us or a third-party data processor with fraudulent activity.
To conduct activities and data processing described elsewhere in this Privacy Policy.
To comply with legal requirements or obligations to law enforcement, regulators and the court service.
How Do We Protect Your Information?
Unfortunately, no data transmission over the internet or electronic data storage system can be guaranteed to be 100% secure. We implement a variety of security measures to maintain the safety and integrity of your information. Your information is contained behind secured networks to prohibit unauthorized access, and is only accessible by a limited number of persons who have special access rights to such systems. When you place orders or access your information, we offer the use of a secure server. All sensitive/credit information you supply is protected by industry-standard encryption.
If we later offer account functionality or password-protected features, you will be responsible for keeping your login credentials confidential and for notifying us of any unauthorized access to your account or credentials. We will update this Privacy Policy as needed before account functionality is launched.
Do We Use "Cookies"?
Yes. Cookies are small files that a site or its service provider transfers to your computer or other device through your web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information.
We use essential cookies that are necessary to operate the Website and provide requested features, and analytics cookies or similar technologies that help us compile aggregate data about site traffic and site interaction so that we can improve the Website and our services. We do not use cookies for targeted advertising, cross-context behavioral advertising, or marketing campaigns. If we add marketing cookies in the future, we will update this Privacy Policy as appropriate before doing so.
We may contract with carefully chosen third-party service providers and data processors to assist us in operating the Website, providing customer service and warranty support, analyzing Website usage, maintaining security, and supporting our business.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off some or all cookies through your browser settings. Each browser is different, so look at your browser’s Help menu to learn the correct way to modify your cookie settings. If you turn cookies off, some website features may not function properly.
Do We Disclose The Information We Collect To Outside Parties?
We may disclose personal information that we collect or you provide to our affiliates, Website hosting partners, analytics providers, customer service and chatbot providers, warranty support providers, and other third parties who assist us in operating our Website, conducting our business, supporting analytics, or servicing you. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety.
We do not sell your personal information for monetary consideration, and we do not share your personal information for cross-context behavioral advertising or targeted advertising. We also do not participate in catalog marketing cooperatives.
How Can You Exercise Your Privacy Choices?
Because we are not sending marketing emails, marketing SMS messages, or catalogs for GE holiday at launch, marketing unsubscribe options are not currently applicable. You may still contact us using the information below to exercise applicable privacy rights or to ask questions about information you have provided to us.
What Are My Consumer Privacy Rights?
Please review the Privacy Notice for California Residents and/or State Privacy Rights below to learn more about your consumer privacy rights.
Can I Use an Authorized Agent to Exercise My Privacy Rights?
Only you, or someone legally authorized to act on your behalf, may make a request to exercise your right to access, delete, correct, appeal a decision, or exercise other applicable data privacy rights. We may request specific information from you or your authorized representative, or require additional verification, to confirm your or their identity before we can process your request.
We cannot respond to your data privacy request if we cannot verify your identity or authority to make the request and confirm the personal information relating to you.
Privacy Of Children On Our Website
Our Website is not intended for use by children under the age of 18, and we do not knowingly collect personal information from children under the age of 18. If we become aware that we have collected personally identifiable information from a user of the site who is under the age of 18, we will remove that child’s personal information from our files.
How to Contact Us
Please also feel free to contact us if you have any questions about this Privacy Policy or our practices. You may contact us at privacy@geholiday.com.
If you have any product questions, customer service requests, shipping inquiries, warranty support requests, or need to reach us for any other reason, please visit the Contact Us page or contact customer service at customerservice@geholiday.com or 1-800-352-5442.
PRIVACY NOTICE FOR CALIFORNIA RESIDENTS
This Privacy Notice for California residents is provided pursuant to the California Consumer Privacy Act (“CCPA”), as amended, and applies to California residents and supplements our overall Privacy Policy. To exercise your consumer privacy rights, please refer to the How to Exercise Your California Privacy Rights section below.
Notice and access; Portability
You have the right to know: (a) the categories of personal information we collect about you; (b) the categories of sources from which the information was collected; (c) the business or commercial purpose for collecting, disclosing, or selling personal information; and (d) the categories of third parties we have disclosed or sold personal information to for a business purpose and the categories of personal information disclosed. You may request that the Company provide you access to the specific pieces of personal information collected about you in a readily usable format.
To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with your request.
Deletion
You may request that we delete any personal information that we have collected from or about you. There are some reasons or instances we will not be able to fully address your deletion request, such as if we need to complete a transaction for you, to detect and protect against fraudulent and illegal activity, to exercise our rights, or to comply with a legal obligation such as honoring warranty claims.
Correction
You also have the right to request correction of personal information we maintain about you that you believe is inaccurate. We may require you to provide documentation, if needed, to confirm your identity and support your claim that the information is inaccurate. Unless an exception applies, we will correct personal information that our review determines is inaccurate and notify our service providers, where needed, to take appropriate action.
No Sale or Sharing of Personal Information
We do not “sell” or “share” your personal information as defined under the CCPA and existing California law.
Appeal
You may request a review of any denial of your previous consumer rights request within thirty (30) days from receipt of our denial. If your appeal is denied, we will indicate in our appeal decision the next steps that you may take if you are still unsatisfied with how we resolved your request.
Non-Discrimination
The CCPA prohibits businesses from discriminating against a customer for exercising their rights under the CCPA. We will not discriminate against you for exercising any of your CCPA rights.
Sensitive Personal Information Use and Disclosure Purposes
We do not seek to collect sensitive personal information through the Website. If we process sensitive personal information, we use or disclose it only for purposes permitted by applicable law, such as providing requested services, maintaining security, preventing fraud, complying with legal obligations, or verifying or maintaining the quality or safety of our products and services. We do not use sensitive personal information to infer characteristics about you.
We do not use or disclose sensitive personal information for purposes other than the Permitted SPI Purposes.
How to Exercise Your California Privacy Rights
California consumers may make a request pursuant to their rights under the CCPA by: (a) contacting us directly at privacy@geholiday.com with the subject line “Consumer Rights Request”; or (b) calling our Customer Service team at (800)352-5442.
Please describe your request with sufficient detail to allow us to properly understand, evaluate, and respond to it. Only you or someone legally authorized to act on your behalf may make a verifiable consumer request related to your personal information.
We will verify your request using existing information that we have about you. We may request additional documents or information for the purposes of validating the authenticity of your request. We will use the information provided in connection with a verification request solely for the purposes of verification. We will not be able to implement your request if we are unable to verify your identity or authority to make the request and confirm that the personal information relates to you. We will comply with your request within 45 days of your verified request, unless we need additional time, in which case we will let you know.
There may be other situations where the Company is unable or not required to fulfill your CCPA rights request. In such cases, we will respond to your request within the period required by the CCPA and provide relevant details regarding the Company’s determination and any additional relevant information about your rights request.
Disclosures
In addition to the details described in our overall Privacy Policy, we make the following disclosures:
We collect the following categories of personal information: identifiers and contact information (e.g., name, email address, phone number, mailing address, and similar identifiers), customer service and warranty information (e.g., product information, proof of purchase, purchase location, support history, photos or videos you submit, and communications with us), commercial or transactional information where applicable, Internet or other electronic network activity information, non-precise geolocation information, and inferences drawn from the above.
We obtain the categories of personal information above from the following categories of sources: directly from you; directly and indirectly from activity on our Website; and from third parties we have engaged to support our Website, analytics, customer service, warranty support, security, and business operations.
We disclose the following categories of personal information for a business purpose: identifiers and contact information, customer service and warranty information, commercial or transactional information where applicable, Internet or other electronic network activity information, non-precise geolocation information, and inferences drawn from the above.
STATE PRIVACY RIGHTS
State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information.
California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their state residents with rights to:
Confirm whether we process their personal information.
Access and delete certain personal information.
Correct inaccuracies in their personal information, taking into account the information's nature processing purpose.
Data portability.
Opt out of certain personal data processing, such as targeted advertising, sales, or profiling in furtherance of decisions that produce legal or similarly significant effects, where applicable. We do not sell personal information or process personal information for targeted advertising for GE Holiday.
Either limit (opt-out of) or require consent to process sensitive personal data.
Appeal a prior denial of privacy requests.
The exact scope of these rights may vary by state.
To exercise any of these rights please send an email to privacy@geholiday.com or call our Customer Service team at (800)352-5442.
Nevada provides its residents with a limited right to opt-out of certain personal information sales. Please know we do not currently sell data triggering that statute's opt-out requirements.
Changes To Our Policy
If we decide to change our privacy policy, we will post those changes on this page. Policy changes will apply only to information collected after the date of the change.
Terms of Use
Please also see our Terms of Use section establishing the use, disclaimers, and limitations of liability governing the use of our Website.
Your Consent
By using our site, you consent to our Privacy Policy and the Website Terms of Use.