About Us

Behind every GE holiday product is a story more than a century in the making. Since introducing pre-wired Christmas lights to America in 1903, GE has helped shape the way people bring light into their celebrations. 

Today, Balsam Brands is honored to carry that tradition forward as GE’s official licensed partner for holiday lighting. Founded in 2006, Balsam Brands is a privately held global company and the parent company of Balsam Hill, one of the world’s leading retailers of premium, artificial Christmas trees and holiday décor. We bring two decades of experience and our commitment to craftsmanship, innovation, durability, safety, and creating joy to every GE holiday product we make. 

Because the holidays—and your memories—deserve nothing less.